MM4XL - Marketing Manager For Excel - Full Edition

Version: 6.0   (version history)
Size: 0
Date: January 26, 2002
License: Free To Try E890
OS: Win 95Macintosh /NT/2000/XP/98

Publisher's Description

Now in five languages, English, German, Italian, French, and Spanish, Marketing Manager for Excel, MM4XL, is an Excel add-in program designed by marketing experts, statisticians, and mathematicians that fosters strategic thinking in business decision-makers. The new release 5.0 introduces Decision Tree and four new analytical tools. Some tools available in MM4XL include Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, two kinds of quadrant analysis (bubble maps with lables), extremely helpful in marketing, are also built in to the software.

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