Marketing Manager For Excel - Upgrade Edition

Version: 5.0   (version history)
Size: 0
Date: January 26, 2002
License: Free To Try E199
OS: Win 95Macintosh /NT/2000/XP/98

Publisher's Description

Marketing Manager for Excel is an add-on that offers powerful analysis tools to improve marketing decisions. The floating toolbar menu offers access to analytical tools that will help you to understand whether your
products are building market growth or share and whether they're contributing to your cash flow. BCG (Boston Consulting Group) Share Growth Matrix, McKinsey/GE Business Assessment Array, brand mapping, brand switch analysis, cluster analysis, bubble maps with labels, pin-bubbles in 4D space, and much more is available with the latest release.
The interface is simple, and the illustrated, well-written help makes it easy to understand the concepts.

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