This software provides a comprehensive guide consisting of 24 chapters on how to prepare and write an effective letter. It covers finding the proper viewpoint, opening the letter, presenting a strong proposition, making an effective close, acquiring a forceful style, and injecting originality into the writing.
Business Correspondence is a comprehensive guide for anyone looking to master practical business writing and interpersonal skills. With 24 comprehensive chapters written by experts, the book is packed with proven principles and practical schemes that are illustrated by extracts from actual letters. This book is an excellent practical resource for readers who need to learn correct formats and practical approaches to basic office correspondence.
The book focuses on preparing to write the letter and finding the proper viewpoint. It provides readers with guidance on how to open the letter, present the proposition convincingly, and make an effective close. Additionally, readers will learn how to acquire a forceful style and inject originality while adapting selling appeal to different prospects and securing orders by letter.
The book is full of cases and comparison of various interpersonal styles. It is an excellent practical resource for anyone looking to master practical business writing and interpersonal skills. Readers will learn from a wide variety of situations and examples, making it easy to apply the principles and practices to their own workspace.
One interesting case is of a firm in Chicago, which has a most fascinating background. It is not a large firm, but it has grown significantly since its founding a decade ago. It started as a one-man business and now employs over 300 employees. However, despite this growth, the head of the firm has never employed a salesman on the road, and has never called on any of his customers. Even so, people all over the country recognize his name and know him quite well. This is because he has mastered the art of business correspondence and has made his communication with customers so effective that they feel they know him personally.
In conclusion, if you are looking to improve your business writing skills, then Business Correspondence is an excellent resource. It is packed with proven principles and practical guidance that anyone can use. With 24 comprehensive chapters, illustrated by extracts from actual letters, this book will help you write with confidence and secure orders from customers.
The book focuses on preparing to write the letter and finding the proper viewpoint. It provides readers with guidance on how to open the letter, present the proposition convincingly, and make an effective close. Additionally, readers will learn how to acquire a forceful style and inject originality while adapting selling appeal to different prospects and securing orders by letter.
The book is full of cases and comparison of various interpersonal styles. It is an excellent practical resource for anyone looking to master practical business writing and interpersonal skills. Readers will learn from a wide variety of situations and examples, making it easy to apply the principles and practices to their own workspace.
One interesting case is of a firm in Chicago, which has a most fascinating background. It is not a large firm, but it has grown significantly since its founding a decade ago. It started as a one-man business and now employs over 300 employees. However, despite this growth, the head of the firm has never employed a salesman on the road, and has never called on any of his customers. Even so, people all over the country recognize his name and know him quite well. This is because he has mastered the art of business correspondence and has made his communication with customers so effective that they feel they know him personally.
In conclusion, if you are looking to improve your business writing skills, then Business Correspondence is an excellent resource. It is packed with proven principles and practical guidance that anyone can use. With 24 comprehensive chapters, illustrated by extracts from actual letters, this book will help you write with confidence and secure orders from customers.
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