Prime Option

Prime Option is a software tool that measures what's important and selects the best option. It's versatile, working well for choosing products, software, development options, shares, funds, staff, features, and design points. It can also measure judgments, importance, risk, compliance, governance, and requirement fit. By deploying Multi Criteria Decision Analysis (MCDA), this tool can improve the decision-making process. For over thirty years, MCDA has been among the most rapidly growing areas of applying scientific methods in business.

Real-world decision-making problems typically have multiple conflicting points of view (criteria). MCDA's optimal solution is developed through negotiations that involve compromise and trade-offs. MCDA has been applied to a range of situations, including product evaluations, focus groups, bids and tender evaluations, portfolio management, and town planning, among others.

Prime Option excels in encouraging process-driven decision making, providing a standard framework for making complex decisions, using hierarchical problem decomposition, maintaining internal consistency and logical soundness, promoting openness and transparency, assisting with group decisions, providing an audit trail and documentation, and extending the decision space beyond the financial black box.

Prime Option leaves the user firmly in control, enabling them to identify various decision-making criteria and weigh them against each other. Users may opt to use the pair-wise comparisons feature, which provides an additional benefit of measuring decision-making consistency. Prime Option uses templates to encourage information sharing, knowledge accumulation, and learning.

Overall, Prime Option is a flexible and easy-to-use tool that enhances users' decision-making capabilities. Its MCDA features and emphasis on process-driven decision making make it a valuable tool for businesses and individuals alike.