Research on Privacy Issues in Internet Advertising

As the online advertising industry continues to grow, privacy concerns are becoming increasingly important. Popular platforms like Yahoo and Google are known for collecting personal information such as browsing history and location to better target ads towards individual users. This has caused outrage from many groups who are advocating for stronger privacy regulations.

Thankfully, there is a new advertising system that promises to be more private - Privad. This system is built on two key principles: keeping most information on the user's own computer and proxying any information that does leave the computer through an intermediary. This ensures that neither the intermediary nor the advertising company can obtain enough information to violate user privacy.

The Privad team has already built a prototype, and users are invited to help with further research by installing the addon. By using this system, users can rest easy knowing that their personal data is being protected while still being able to enjoy relevant ads. For further information or to download the addon, please visit the Privad homepage.