ConverTastic is a research tool designed to help businesses uncover how customers discover their website.
While ConverTastic can technically be used to profile visitors to your website, it is important to note that the software has not been intended or designed for such purposes. Additionally, the program does not offer any automated profiling features.
One critical consideration is that IP addresses may be legally classified as personal information, and therefore treated as such. As policies in this area are continuously changing, it is essential to handle your customer's IP address with the same level of confidentiality as their other personal information.
Once you have discovered the log entries that lead back to a customer's purchase and their initial arrival on your website, it is highly recommended that you not store this trail along with the customer's record in your company's customer database. This can be viewed by some individuals as spying, which may lead to lower trust and satisfaction in your brand.
Instead, it is best to keep track of which site-links and advertising are generating your conversions, but to avoid tracking individual customers' behavior. This will help ensure that you maintain good relationships with your customers while still gaining valuable insights for improving your website and increasing revenue.
One standout feature of ConverTastic is that it can be accessed entirely free of charge for converting IP numbers in your server logs. Try it for yourself today and start discovering new ways to improve your website's online presence and drive higher conversions!
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