MoveMetrics is a web analytics software that helps track visitor conversion with path analysis. The tool creates a map view of path movements and is available in a full and freeware edition.
The software is ideal for answering queries such as: where do most visitors go after they enter my home page? What percentage of visitors coming via Google Adwords campaigns actually completed the sign-up form? Do visitors travel to other pages after reading product information, and does this apply to specific referrers? Other questions revolve around the conversion percentage of visitors that visited the download section and payment pages in the last week, and whether there is a strong visitor relation between product A and product B.
Through MoveMetrics software, you can create a visitor behavior map for deeper analysis. The software enables you to measure the conversion between pages with ease, and you can filter visitors based on referrers or search terms during analysis.
The software has an array of features, including a graphical map that visually tells you more than a thousand numerical statistics, the ability to analyze conversions between pages in your site, filter traffic analysis by referrers and search terms, optimize your Google AdWords and AdSense campaigns, and compare different time periods with a simple click.
Overall, MoveMetrics is an essential web analytics tool for any business looking to enhance their website's performance. Its functionalities enable you to know the ins and outs of your website visitors' behavior and helps you optimize specific areas to improve your conversion rates.
Version 1.4.1: Support for Vista.