The Max Planck Institute for Software Systems conducted research on privacy issues in internet advertising, exploring the challenges faced by advertisers and users. The study outlines various approaches, including technical solutions, legal frameworks, and user education, to strike a balance between privacy concerns and effective advertising.
Thankfully, there is a new advertising system that promises to be more private - Privad. This system is built on two key principles: keeping most information on the user's own computer and proxying any information that does leave the computer through an intermediary. This ensures that neither the intermediary nor the advertising company can obtain enough information to violate user privacy.
The Privad team has already built a prototype, and users are invited to help with further research by installing the addon. By using this system, users can rest easy knowing that their personal data is being protected while still being able to enjoy relevant ads. For further information or to download the addon, please visit the Privad homepage.
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