Alexa Monitor

Alexa Monitor is a handy Windows gadget that is designed to help you keep track of the Alexa Traffic Rank of your chosen website. Simply put, Alexa Traffic Rank serves as a rough gauge of a website's popularity in comparison to other websites online. This ranking considers various factors such as the number of visitors and pages viewed per visit.

Each day, Alexa gathers traffic data from millions of users, including those who have installed the Alexa toolbar, and other sources. With three months of data, Alexa applies a complex mathematical formula to rank the popularity of each site. This ranking is then interpreted as a massive league table based on both the number of visitors and the number of pages each visitor views.

The most popular site receives the top rank of 1, followed by the succeeding sites in order of their popularity. Alexa continues this ranking until it reaches the millions of websites that receive relatively few visitors. In summary, Alexa Monitor is an excellent tool for monitoring the Alexa Traffic Rank of any website, serving as a helpful reference to those who seek to enhance their website's popularity.