The Overture service helps in selecting search terms to bid on. It displays related searches along with the estimated number of searches in the previous month. It is beneficial in choosing the right keywords for online advertising.
One concern I've had is potentially missing some good words, which is why I have found it useful to distill the list and find word frequency. By doing so, I can see which words are most commonly used alongside my chosen key term. For example, when I entered "flash games," the frequency word list showed me that "adult" and "hentai" were ranking highly in the search results alongside "flash games."
If you are interested in using the "Key Words Search Tool" for your own research, it's quite simple to get started. All you need to do is write the name of your project and a set of key words, and then press the button that says "Actions" -> "Request one key word." Once you do this, you will receive a list of words under "Parsed Keywords" and you can view the results of Overture's work under the "Overture" table.
The best part about this program is that it stores your data in an accessible database. This means that you can return to your research at any time without worrying about losing your progress or damaging any data. Overall, I have found this program to be useful for researching SEO key words, popular words, and even for finding words to register a new domain.
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