This software allows for the strategic tracking and analysis of advertising campaigns. It functions as a calculator to evaluate the effectiveness of various showings and provides insights for optimizing future campaigns.
In the world of advertising, strategic planning is key. And to help with this, there's the Calculator of Strategical Showings of Advertising Campaigns. This software is a mediator that allows you to calculate several crucial elements related to the reach and impact of your advertising campaigns.
With this tool, you can calculate the coverage of your campaign, which is the percentage of your target audience that has been reached at least once by your advertising efforts. You can also calculate reach N - which is the percentage of your audience that has been reached N times - and reach N+ - the percentage that has been reached at least N times.
Another important metric you can calculate with this software is Gross Rating Points (GRP), which accumulate the rating or audience of your advertising. You can also determine CPM/CPT - the cost for 1000 contacts with your audience - and CPP - the cost for contacts with one percent of your audience.
The software also allows you to set a budget for your campaign and calculate the average frequency of contacts. You can even calculate the number of allocated advertising units (advertising expositions) based on predefined values for your desired showings.
Overall, the Calculator of Strategical Showings of Advertising Campaigns is a powerful software tool that can help you plan and execute advertising campaigns with greater efficiency and effectiveness.
With this tool, you can calculate the coverage of your campaign, which is the percentage of your target audience that has been reached at least once by your advertising efforts. You can also calculate reach N - which is the percentage of your audience that has been reached N times - and reach N+ - the percentage that has been reached at least N times.
Another important metric you can calculate with this software is Gross Rating Points (GRP), which accumulate the rating or audience of your advertising. You can also determine CPM/CPT - the cost for 1000 contacts with your audience - and CPP - the cost for contacts with one percent of your audience.
The software also allows you to set a budget for your campaign and calculate the average frequency of contacts. You can even calculate the number of allocated advertising units (advertising expositions) based on predefined values for your desired showings.
Overall, the Calculator of Strategical Showings of Advertising Campaigns is a powerful software tool that can help you plan and execute advertising campaigns with greater efficiency and effectiveness.
What's New
Version 1.2: N/A